LikeThat Brand
A start-up based in Miami hired me to build a foundation for their brand and image. This included building a brand book from scratch, writing their website pages, and creating content for their blog and social media channels. I worked together with their marketing director, in-house designer, and the team members during this project.
01
The Brand
LikeThat lacked a focused voice to use in their internal and external marketing. They needed a personality to attach to their brand so they could create consistent marketing materials and content throughout the web.
02
Foundations
The first thing i worked on with their marketing director was there core values. This included their purpose as a company, their value proposition for their clients, and their messaging pillars for their audience.
03
A Voice
Next i worked closely with the team of creatives to find and polish their brand's voice. This was made up of constant brainstorming meetings, feedback rounds, and some creative juices.
04
More than a sales pitch.
In the end, i came to know and build a relationship with the small but powerful team at LikeThat! Building a brand is not about putting words to a business but about putting experiences to words.
