Brightline
A travel & hospitality railway company brought me on as a copywriter. I worked alongside their marketing director and sr. copywriter to put out emails, website assets, print assets, and more.
01
Website Banner
Brightline held many partnerships with big names in the Florida market: Miami HEAT, iTHINK Financial Amphitheatre, Miami Marlins, and more. One of those was South Beach Seafood Festival. For this partnership i was assigned the copy for all the digital campaign materials. Starting with the website banner advertising our partnership with the event.
02
Offer Page
Next was the landing page for the event. Here we gave our riders all the information needed about our trains and mobility options to and from the event. This page drove readers to the booking flow where they bought their tickets.
03
Email Blast
Finally, the email blast. This was sent to our 80k+ subscribers in an attempt to spread the word of the event and how Brightline could get you there. This included callouts to Premium add-ons, a discount code, and our mobility services. Including the subject lines, i was tasked with writing copy that would convert and get bookings.