BoneFish Grill
A popular Bonefish Grill franchise in the mile high city of Denver, Colorado brought me in as creative director for a small social media campaign promoting the re-opening of their dining room.
01
This Bonefish had a well established crowd of regulars as their backbone. The restaurant's manager wanted a campaign that would reach their regulars as well as newcomers with a focus on their fan favorites.
A local favorite
02
A familiar mood
With the audience established I got to work on creating a consistent mood for this campaign. I felt that everyone had missed the experience and feeling of sitting in a dimly lit restaurant and being surrounded by the sounds and smells that come with hospitality. I wanted to focus on that memory.
03
A return to date night
I decided to focus the photography on the dishes that everyone missed. I made sure to include a human element in every photo as a reminder to the social environment. Friends, laughter, comfort, and good food.
04
Coming home
I didn't just want guests to come to the restaurant with this campaign. I wanted them to return to their life before the shut-downs. I wanted them to return to their favorite date-night spot, to enjoy their favorite dishes, to bring the friends together, and to feel like they were coming back home.
